Your logo is the visual symbol of your brand. It encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience. There are 6 important factors to keep in mind when designing a logo.
Your logo design should be an integral part of your branding and feel consistent with all other visual assets. As well as being appropriate as a symbol of your company it should also feel authentic to your industry.
Trying to cram too much into a logo will end up making it look cluttered and confusing, especially when used in smaller sizes. Use simple shapes to maximise clarity and longevity.
Don’t compromise a clear graphic logo by applying special effects such as drop shadows, beveling or patterns. Subtle effects can quickly be lost or distorted across devices and platforms and can reduce the effectiveness of an otherwise fine logo design.
Colours have meaning and can create an immediate impression of your brand. For example orange and yellow give a feeling of fun and energy, while blue and grey inspire trust and authority. Intensity of colour can also convey meaning, with soft pastel shades traditionally being chosen in the beauty and health industries whilst neon colours are picked by companies who want to make a bold impression.
Your logo design needs to work in a variety of different mediums. It should withstand being blown up to billboard proportions but agile enough to still look great when squeezed into a tiny box on social media. A professionally created vector graphic will scale properly where a graphic file can become distorted when resized. Likewise, lots of fine detail and text will quickly make your logo illegible when shrunk to fit small dimensions.
If you have worked hard to create a logo to be proud of, protect it by taking the time to write up a brand guidelines that instructs your staff, affiliates, media and any other third parties how to use your logo. Guidelines can include the exact CMYK or RGB details of each colour. The scale and white spacing around each of the elements of your logo as well as the use of any strap line you may have.
At Bluegator Creative, our expert designers are here to help and can work with you to create a logo and brand that compels your target audience and ultimately attracts new business opportunities. Get in touch with us today to find out more, call us on 028 9038 8339 or email info@bluegatorcreative.com.