Should I invest in PPC?

Content Strategy

Pay Per Click (PPC) is a Google advertising platform, in which advertisers create ad's to reach their target audience. Advertisers use 'Keywords' to maximise Ad exposure and 'bid' on ad placement to compete effectively online.

To get started, you will need to set up a Google AdWords account (if you haven't already). Before starting your ad you should invest time in keyword research and budget planning. For example, whilst one keyword may be an extremely popular search term, it may also be highly competitive and so result in an expensive bid. Pick and choose to suit your business.

Top Tip: Set a daily budget when you get started, that way you won't overspend.

So, why should you invest in PPC?

Whilst we always suggest optimising your site with good design, fresh content and advanced Search Engine Optimisation. Pay Per Click Campaigns have a number of benefits and can really help see a growth in conversions online. Here's why:

  • You can monitor results accurately: You will be able to see ad impressions, clicks, conversions and ad metrics to understand what's working and what's not. This helps you refine strategies to suit your target market and effectively improve ad campaigns.
  • You control what you spend: You set your budget and can easily monitor your spend throughout a campaigns lifetime.
  • You are targeting the right people: Your ads will reach the right people, at the right time. You can set specific targets based on location and devices to ensure you reach your key audience when they are searching for products or services that you offer.
  • It can help build your SEO strategy: You will gain a better understanding of online demand and keywords that perform well. Implementing such products and keywords into your SEO strategy and content strategy will help build your organic ranking.

If you need help starting an Adwords campaign for your business, we can help. Contact Bluegator Creative today on 028 9038 8339 or email info@bluegatorcreative..