Pay Per Click (PPC) is a Google advertising platform, in which advertisers create ad's to reach their target audience. Advertisers use 'Keywords' to maximise Ad exposure and 'bid' on ad placement to compete effectively online.
To get started, you will need to set up a Google AdWords account (if you haven't already). Before starting your ad you should invest time in keyword research and budget planning. For example, whilst one keyword may be an extremely popular search term, it may also be highly competitive and so result in an expensive bid. Pick and choose to suit your business.
Top Tip: Set a daily budget when you get started, that way you won't overspend.
Whilst we always suggest optimising your site with good design, fresh content and advanced Search Engine Optimisation. Pay Per Click Campaigns have a number of benefits and can really help see a growth in conversions online. Here's why:
If you need help starting an Adwords campaign for your business, we can help. Contact Bluegator Creative today on 028 9038 8339 or email info@bluegatorcreative..